Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You’re Not Using by Unknown

Author:Unknown
Language: eng
Format: epub
ISBN: 0000000000000
Published: 2021-09-30T18:14:26+00:00

But some kind of signalling is worth it. And many brands – in different situations – do manage it. The Tone of Voice from British Airways to its Bronze Card holders is not as flattering as the Tone of Voice to its Gold Card holders, that’s for sure.

It’s worth it because every relationship has its bumps in the road. At those moments, customers decide whether to stick it out or chuck it in. Surely, one of the things that influence them is the awareness of the time they’ve invested in the relationship – that’s why long-term customers feel more affronted when normal service breaks down. But if the time of the relationship has been recognised regularly by the brand, using a tone that matures over time to imply greater closeness and loyalty, then surely, it’s harder to break up from the brand.

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